Microsoft turns Siri against Apple in hilarious new Windows 8 ad

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Windows 8 Professional $200.00 Windows 8 isn't for everyone. If you're mostly a desktop PC user comfortable with Windows 7, upgrading to Windows 8 is probably not worthwhile. If you're a mobile user who needs easy access to the...

After coming out swinging a few days back with a Surface ad that focused on Office, Microsoft has a new ad that confronts the iPad head-on. And here’s the crazy part: it’s surprisingly amusing.

The commercial is a takeoff of Apple’s iPad Mini piano commercial. In the Microsoft version—entitled “Windows 8: Less talking, more doing”—the company pokes fun at Apple’s personal digital assistant Siri, all the while showing off the advantages of a Windows 8 tablet over the iPad.

“Sorry, I don’t update like that,” Siri says when the disembodied hand often seen in Apple commercials tries to get Live Tile updates from the iPad’s grid of icons. “Sorry, I can only do one thing at a time,” Siri chimes in again while a Windows 8 tablet shows off the Snap feature that lets you view two apps at once.

Finally, in what sounds like a moment of digital exasperation, poor Siri says, “I guess PowerPoint isn't one of those things. Should we just play Chopsticks?” Fade to pricing. Hey look, the Windows 8 64GB tablet is $250 cheaper. The message is clear: The iPad is a child’s toy next to a full featured Windows 8 tablet running Microsoft Office; it’s cheaper and it’s better.

Now, forget all the things that are wrong with this ad. Even though Microsoft hasn’t released the oft-rumored Office for iOS yet, Apple offers its own presentation software—Keynote—that opens PPT files just fine, and the iPad can work with PowerPoint Web apps in a pinch.

Also, the iPad is certainly a lot more useful than Microsoft’s portrayal suggests, and it starts at $500, not the $699 mentioned in the ad. The 64GB version is $699, however, and that's how much storage the Asus tablet shown in the clip packs in.

But the commercial is amusing and informative about the advantages of Windows 8—and that’s what's effective in advertising.

Apple’s “Hi, I’m a Mac” ads portrayed the Windows PC as a product for pencil-pushing buffoons. It was a distortion, but it was amusing and it enumerated many of the Mac’s selling points over a Windows PC. Again, that’s what counts.

Microsoft may lose points on originality since this ad is a spoof, but the company’s latest run of commercials is impressive for a firm that has a terrible track record when it comes to marketing. Who can forget the completely meaningless Seinfeld ads that started in 2008 or the oh-so-lame I’m a PC campaign from 2009?

But this iPad vs. Windows 8 ad makes you wonder how long Microsoft plans to hype the iPad as an ‘Office-less’ device. After months of reported sightings and speculation, Office for iPad is rumored to show up in fall 2014, according to ZDNet's Mary Jo Foley. Is Microsoft just trying to get a few digs into its longtime rival before it’s too late, or does this ad suggest a change in tactic that may keep Office off of iOS indefinitely?

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Rating: Connectify hotspot turns your notebook into a hotspot

Your phone is not the only piece of equipment capable of sharing an Internet connection with other devices. Windows has been for many years; the problem is, it reached quickly, easily and wirelessly, especially for traveling with a laptop system. Connectify hotspot (two editions, various prices) offers to do the tools, exactly this, as a software router is between what kind of Internet connection you have and the other computers connected to your laptop.

The free Lite version is robust enough for personal use and includes a simple firewall program to start. The Pro version can use your laptop as a Repeater, and enables the sharing of 3 g/4G-Verbindungen as well as Ethernet and WiFi, as well as other services in accordance with the seller's comparison chart. Run the Connectify Hotspot Pro cheap but not anywhere from $30 for an annual license for $45 for a lifetime license.

Note: The download button on the product information page, reach the website of the manufacturer, where you can download the desired Edition of the software.

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Review: Razer game booster turns on processes that divert your PC into your game

Pruning this forest of ongoing tasks, Razer game booster contact IObit (free of charge). Game booster examines your operating environment and selective shutdown services and programs that are not directly on the game you're playing.

Razer game booster will help you to identify processes that could speed up your PC (and your game) when it closed.

The result of this unwanted processes to shed is a noticeable increase in the reaction rate and frame rate performance, especially in laptop systems, where each clock cycle counts. Sporting ready-to-use profiles for many popular titles game booster attempts to streamline the process, which many players run manually, the best numbers from their favourite titles, but reduced press the strip-down procedure on a single button. New features add screenshot and gameplay-video-capture modes of the tool box. Although the transition to a paid service was spoken, the Razer game booster is free.

Note: The download button on the product information page, reach the website of the manufacturer, where you can download the latest version of the software.

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