This contribution to the presentation of Government and other authorities is the second in a series of occasional contributions from guest expert Mike Parkinson's to use PowerPoint in different sectors and for different target groups. Mike is an internationally recognized visual communications experts, multi-published author and partner at 24 hour company, a premier proposal and presentation graphics company. 2 Steps to change the world with PowerPointis titled his first post for the PowerPoint blog.
I am not the only person who grow my business to help with PowerPoint. The Government often requires PowerPoint presentations that can win organization best suited to contracts with a value of millions or even billions of dollars. Many government officers procurement tell me that PowerPoint makes it easier to understand, solutions. In contrast to written proposals Government judges the speaker questions can questions about their solutions and answers immediately during the presentation. Plus they refer graphics, and notes often on slide in their handouts for greater clarification.
PowerPoint makes it easy to use visuals, the learning and retention and also increase the likelihood that the audience with the leader agreed solution and choose there are proven. Often, the profit of the company's solution, people and livelihoods impacts all over the world. I have designed and worked closely in many presentations to the Government, proposing solutions to difficult challenges such as hunger, disease control and the provision of medical aid. Accompanied by well-designed and presents PowerPoint slides, a company's oral proposal evaluators educates on breakthrough solutions and thousands of jobs (opening a new Centre) create, saves lives (assistance to countries in need, first responder solutions, military protection), and help our world be a better place (NASA, NOAA, etc.).
Here are three tips for the presentation of Government and other authorities:
Reflect your audience in your presentation. People are drawn known colors, images, words, and so on. In the following you will find two slides from a presentation in the United States Army. A slide used army images and colors. The balls are focused on their relationship with the army. Slide b uses the Corporation colours and shows business images. The spheres mentioned not the army. The film would be einprägsameren to the audience?
Use a template. Before I create all of the design work on a presentation for a Government proposal, I have a template slide with graphics and text style guides, colors and sample images. For more details, the better. Continue to add icons and update the styles as necessary. Often, I work with a team of designers on a proposal from a fast turnaround. Using a template races helps to consistency and consistency to ensure trust. Choose colors and images that reflect your audience or its goals again, if possible. (White and blue in the title bar below the band-in red, notice.) (Government respond reviewers well to patriotic symbols like the flag, the Eagles, military personnel, etc., so long, how it relates to your topic.)
Make your film profit driven. Close features or con
tent to a specific benefit to your audience a reason, listen and care. Their audience research to find out your film needs to address, what questions. Security their priority, is if built up a new network for remote offices? Cost or schedule the most important factor in providing a new u-boot? Be civilians or military use the product or service? Below is a sample graphic from a presentation to a government agency. We highlighted our functions to facilitate advantages and discriminator, to understand why our solution is the best for our audience.
--Mike Parkinson
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