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Helping people around the world with our technology

Our friends over at Microsoft Citizenship have numerous programs running worldwide designed to help create social and economic opportunities for people and businesses (such as nonprofit organizations) through the use of Microsoft technologies. To help tell stories of success and impact from these programs, they have created the Local Impact Map (LIM). LIM is an interactive map of the world that lets you pick choose different regions to see stories.

This week the LIM has been updated with several updates and improvements. When the LIM was first launched 2 years ago, it featured only 200 stories. But with 1,400 stories as of today, they had to make changes to the LIM that improves the organization of all those stories. The new LIM uses Bing Maps where little dots are used representing regions where you can discover stories. For example with the United States, dots represent the states. For other countries, dots represent regions within those countries. They even got things down to a specific region like Silicon Valley where a lot of activities take place through our programs.

So why am I blogging about this here? Well, as I mentioned above – these programs from Microsoft Citizenship use our technologies to help people around the world. That of course includes Windows! I thought I would share a few stories with you that serve as good examples of just how we’re helping people:

Helping Teleton Serve the Children of Mexico

Teleton is the largest private children’s rehabilitation system in the world serving over 113,000 children with disabilities in Mexico. When Teleton hosted their annual 24 hour telethon to raise funds for their network, Microsoft made a contribution of US 8.9 million U.S. dollars to the organization and Windows outfitted a number of the centers with Windows 7!

Boys & Girls Clubs Offer Camps on Technology and Leadership

In North Carolina, the Boys and Girls Club of America worked with Microsoft to host Technology Camps to help boost the skills of 11th graders who were looking to study in the IT field. Microsoft donated 100 copies of Windows 7 and Microsoft Office which were installed on laptops given to students.

Upgrading Family Support Centers

Nestwarme is an organization that provides technology support for families with disabled and chronically ill children. In order to streamline its employee and volunteer communication without raising overhead costs, the organization needed an upgrade in technology – and Microsoft helped!

These are just a few of many stories featured on the Local Impact Map highlighting how Microsoft made an impact with our programs to help people and businesses out. I am extremely proud of our company’s ongoing commitment to helping people around the world! For more information on the new Local Impact Map, I suggest reading this blog post from Jean-Philippe Courtois, President of Microsoft International.

One more thing…

The new LIM includes a new “Snapshot” feature. By clicking the little camera icon at the top right of the site, you can take a snapshot of your favorite stories. A URL is then created that you can share out to anyone you want who can then see your collection of snapshots of your favorite stories from the LIM. Click here to see the collection of stories I mention above from the LIM.

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2 Steps that change the world with PowerPoint

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This is the first in an occasional series of posts by Mike Parkinson discussing how you can use PowerPoint in different industries and for diverse audiences. Mike is an internationally recognized visual communication expert and multi-published author, and he operates BizGraphics On Demand (editable PowerPoint graphics for download).

Love it or hate it, PowerPoint is everywhere and is changing how we communicate. It's one of the few software packages with a diverse graphic capability that is easy to learn. Business professionals, many of whom have no design background, are making PowerPoint their visual forum to communicate their solutions to potential clients.

So, why are more professionals using visual communication -- and PowerPoint -- to reach their audiences?

Good presenters use PowerPoint to simplify, prioritize, organize, and communicate information, via two important steps of effective communication. They provide the foundation for creating and using visuals in PowerPoint.

I recently asked Rick Altman, author of Why Most PowerPoint Presentations Suck and How You Can Make Them Better, about a common mistake presenters make when designing their presentations. He replied simply, "Too much crap."

And Altman is completely right. Many times, presenters believe the adage that more is better. Perhaps too much is a good thing when enjoying a piece of homemade apple pie; however, in visual communication, the opposite is true. If your audience is too distracted with your vibrant color scheme, opposing graphic styles, and long bulleted lists, then they will miss your message.Here is a slide from a sales presentation that compares televisions. At first glance, can you tell which television is better?

By setting the information on top of each other with bars comparing life expectancy, quality, and cost, you can see the difference, which wouldn't be as compelling if I had just listed the numbers. I also placed a trophy as an icon for "best in class" and used a checklist to summarize the findings of the presenter's product to further highlight the better television.

Connie Malamed, author of Visual Language For Designers: Principles For Creating Graphics That People Understand, found that we can only process around four bits of visual information at one time. Clean, clear, and easy-to-understand graphics create a visual hierarchy and allow viewers to focus on the most important information. A pyramid graphic, like the one below, is a great visual to use for hierarchy. In the graphic, training provides the foundation for the other steps that lead to a "win" for the organization.

PowerPoint gives you the right tools to turn slides of text and graphic clutter into clear visuals to create visual hierarchy. It includes many easy-to-use tools (SmartArt graphics used to create the pyramid graphic shown above, theme colors, charts, shapes, custom animation, etc.) to help you generate effective graphics. You can quickly insert clip art, photographs, and template artwork into your presentation to add impact to your message and help audiences remember your company, your solution.

Still wondering how distilling your information into simple visuals can help you? Consider the following research when creating your next PowerPoint presentation. Using graphics in presentation, educational, and marketing materials

improves learning 200% (University of Wisconsin)takes 40% less time to explain complex ideas (Wharton School)improves retention 38% (Harvard University)increases your likelihood of success by 43% (3M and University of Minnesota School of Management)

Besides making your solution more memorable to your audience, another byproduct of a clear visual-which Malamed uncovered in her research-is that the easier it is for your audience to processes your information, the more positively they feel about it.

Sadly, most people shy away from graphics or choose the wrong graphic due to time constraints, lack of resources, or inexperience. Use the following Graphics Cheat Sheet (click the image to go to a larger, PDF version) to choose the best graphic for your next presentation and get graphic ideas from BizGraphics On Demand (editable PowerPoint graphics):

PowerPoint helps distill information into the most salient points, thereby connecting content to our audience's goals that which they care most about. Great communicators know this leads to a critical second step affecting emotions. Independent research shows that people care if the information shared can benefit them. Legendary philosopher Harry Overstreet wrote in Influencing Human Behavior, "Action springs out of what we fundamentally desire." When we show how we can help our audience, they become cognitively and emotionally invested in the presentation. Ultimately, it is the emotional element that carries the greatest weight. Emotions are a driver in every decision.

But how does PowerPoint help you affect the emotions of your audience and motivate them to choose your solution? As we discussed, using effective visuals that connect features to benefits even when dealing with complex or dry content will help you achieve your goals. The slide below simplifies a complex solution (software and marketing tools working together) and ties it to a direct benefit to the target audience (faster distribution to satisfied customers).

I also found the personal touch to be just as important and PowerPoint allows you to do just that.

Altman told me another secret to effective PowerPoint presentations: "People come to a room to hear what you have to say." Many presenters forget that they are a major component of the presentation. Their ideas and words are more important than even the slides. PowerPoint, when used correctly, aids and empowers the presenter. When used incorrectly, the presenter reduces the benefits that PowerPoint offers.

Understand and embrace PowerPoint's tools. Apply best design and presentation practices from industry experts. Then you, too, can evolve the world around you. Powerful presentations convey the "point" of your message and affect your audience's emotions and, ultimately, their decision to use your solution or product or buy into your idea.

-- Mike Parkinson

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