Adobe Digital Marketing Summit EMEA Kicks Off

Today, our sold-out Digital Marketing Summit EMEA kicks off in London with several compelling keynotes and sessions led by industry luminaries and Adobe executives, as well as a series of key announcements.

For starters, we released the latest in our series of Adobe Digital Index reports on the digital marketing industry. The Digital Index is designed to provide marketing, e-commerce, and retail executives with critical, data-driven insights. The latest report examines how global website traffic and engagement differ when the visitor is on a tablet, smartphone or PC. The report had several key findings, including the following:

Web traffic from tablets has grown 10 times faster than smartphones over the initial two years of availabilityIn the last year, tablet traffic has grown over 300 percentTablets need to be considered a unique and distinct category in mobile and therefore optimized accordinglyThe report predicts that tablet devices will generate more web traffic than smartphones by early 2013 and that consumers find browsing websites on tablets nearly as engaging as on PCs. You can check out the full report here.

We also made a trio of announcements related to our Web Experience Management solution and Adobe CQ web content management software, part of the Adobe Digital Marketing Suite. The advances cover the areas of cloud, e-commerce, and social communities, and expand our offerings in the market:

We are also excited to announce a digital analytics package to help marketers act on big data, as well as a privacy solution for digital advertisers and publishers.

Stay in touch with us during Digital Marketing Summit EMEA on Twitter @AdobeSummit and #AdobeSummit. Also, keep your eye on the Facebook page and YouTube.

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The Adobe Omniture Summit EMEA 2011 Kicks Off With a Bang!

Yesterday saw over 1,300 digital marketers attend Europe’s biggest online marketing event in London.

This year’s Summit is all about social:

“It’s exciting – and quite frankly fitting – to see so much discussion around social media measurement at this year’s Summit,” said Ann Lewnes, Senior Vice President of Global Marketing for Adobe.  “There are few greater challenges for digital marketers today than learning how to effectively leverage social media to communicate with customers and finding the best way to measure social media – to determine its true value.  This is a challenge Adobe is committed to helping our customers meet.”

This was perfectly demonstrated yesterday with the event’s hashtag #omtrsummit trending in London during the morning’s general session.

Three big announcements were made:

Adobe SocialAnalytics Begins Global Beta Program
Adobe Announces Adobe Tag Manager for the Online Marketing Suite
Adobe SearchCenter+ Enhanced with Integration of International Organic Search Data

“I love to hear the feedback and idea-sharing at Summit, and this time in London has reinforced that our Online Marketing Suite is more relevant than ever. Our news today about SocialAnalytics and the new SiteCatalyst architecture has created a lot of excitement,” said Brad Rencher, Vice President and General Manager of the Omniture Business Unit. “Customers are telling us that the track we’ve been pursuing – helping marketers shape their digital strategies across devices and audience channels – is exactly right. Now it’s up to us to keep delivering and pushing the envelope of what we can do.”

Christian Hernandez, Facebook’s Head of International Business Development, helped to kick start the day in the general session:

Two lucky winners, Dan Slater and Anthony Magee, won goody bags full of treats by unlocking the Mystery badge on the Summit Companion App:

Brian Solis closed the day with an inspirational keynote:

And The Hoosiers rocked at our very own Club Met last night!

You can view images from the day on Flickr or Facebook.  Make sure you follow the conversation via @OmnitureEMEA and #OmtrSummit!

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