Today, our sold-out Digital Marketing Summit EMEA kicks off in London with several compelling keynotes and sessions led by industry luminaries and Adobe executives, as well as a series of key announcements.
For starters, we released the latest in our series of Adobe Digital Index reports on the digital marketing industry. The Digital Index is designed to provide marketing, e-commerce, and retail executives with critical, data-driven insights. The latest report examines how global website traffic and engagement differ when the visitor is on a tablet, smartphone or PC. The report had several key findings, including the following:
Web traffic from tablets has grown 10 times faster than smartphones over the initial two years of availabilityIn the last year, tablet traffic has grown over 300 percentTablets need to be considered a unique and distinct category in mobile and therefore optimized accordinglyThe report predicts that tablet devices will generate more web traffic than smartphones by early 2013 and that consumers find browsing websites on tablets nearly as engaging as on PCs. You can check out the full report here.We also made a trio of announcements related to our Web Experience Management solution and Adobe CQ web content management software, part of the Adobe Digital Marketing Suite. The advances cover the areas of cloud, e-commerce, and social communities, and expand our offerings in the market:
We are also excited to announce a digital analytics package to help marketers act on big data, as well as a privacy solution for digital advertisers and publishers.
Stay in touch with us during Digital Marketing Summit EMEA on Twitter @AdobeSummit and #AdobeSummit. Also, keep your eye on the Facebook page and YouTube.
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