The new Office brand

Last week we introduced the new Office.  This is our most ambitious release date. It is the best on Windows 8 a touch-friendly, social release, and works everywhere, where you can do in the cloud.

Part of this launch, we have also a new logo and new naming for the modern office.  Such a significant release deserves a fresh look. This article explains the story behind the new logo and get the various ways the new Office.

The new Office Logo represents the gateway to new possibilities. You can imagine it as your input from your traditional workplace and in the world - in all the places, where do in motion comes.

The new Office will help you to get things done from anywhere on your favorite Windows 8 devices, and the new logo represents this.  You will probably notice that the new Office reminds high logo on the new Windows marker and part of a company-wide approach provide a more consistent branding experience on all of our products.

However, because you really a symbol as the name, is not data the name also important.  We with this new version name so what are? Quite simply, we call it "the new Office."

There are two primary and various ways you can the new Office:

Office 365. This is our service mark. Office 365 services are subscriptions with multiple installations for various devices and always the latest technology every day of the year. Last week we announced an extension of our Office 365 services for consumers, Office 365 Home Premium and a new option for business users - Office 365 ProPlus who join our Office 365 services for small businesses, Enterprise, education and Government. Office-client - publication year editions. These editions are the latest technology just like a car until this year. The new release is the "2013" Edition. You will see this name in Suites such as "Office Home and Student 2013." These editions are also available in the cloud and save to SkyDrive by default, but people buy and install once on a single computer. Note: Individual client applications such as Word, Excel, Outlook, OneNote, and PowerPoint make a moniker year model, no matter how they get. If you are a Subscriber, the year model Edition as part of the new update is updated.

In addition the Office Web apps, free browser-based companion for Office, are each available and offer the best browser-based productivity for quick viewing and manipulating light.

Office was and still is the best tool to get things done and the new brand identity celebrates "Makers".  Strong active verbs big everything, that with Office you can do and echo the confidence or confidence told people us that they feel if their partner helps things to do is to them.

Simply put, the new brand is designed to reinforce the most important investments in the new Office.

Stay tuned for more information in the coming weeks and months of this blog and Office next .  At the moment, visit our press room to learn and don't forget download the preview of the new Office itself.

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