Subscribe From coffee table to mobile tablet – browsing your favorite catalogs just got easier When Montgomery Ward sent out its first catalog in 1872, I am sure no one at the time imagined that one day people would be flipping pages of multiple catalogs from one single portable device. But here we are nearly a century-and-a-half later and that is exactly what the latest release of Adobe Scene7 is making possible.
Scene7 eCatalogs are now optimized for rich viewing experiences across multiple screens, allowing companies to quickly and easily transform print catalogs into dynamic and interactive experiences that reach shoppers on-the-go. Companies already publishing online catalogs with Scene7 can leverage existing eCatalog assets and seamlessly deliver them to iPads and iPhones. With support for multi-touch and gesture interactions, such as pinch to zoom in/out, double tap to zoom in/out, swipe to turn pages, mobile-optimized eCatalog viewers also respond to device rotation to swap between single page, portrait orientation and double page, landscape orientation spreads. These features enable businesses to scale existing rich, immersive experiences to more screens.
Some other highlights of this latest release include:
Tighter Adobe Test&Target integration to optimize relevance and conversion
Improved content synchronization capabilities between Adobe Scene7 and Adobe Test&Target™ enable customers of both solutions to quickly and easily transfer Scene7 images, templates, videos, recuts and Dynamic Banner assets to Test&Target to perform tests and reveal the most compelling and relevant content and executions for conversion lift.
Deeper Creative Suite 5 integration to further streamline desktop-to-Web workflows
A new Scene7 Creative Suite Extension for Flash Professional allows upload, preview and customization of Flash projects to Scene7 directly within Flash Professional, enabling a seamless, efficient workflow for creating Scene7 Dynamic Banners. The new "publish" capability in Scene7 Creative Suite Extension further enables users to publish assets, already uploaded to Scene7, to live image servers directly from within the Creative Suite 5 application.
With this tighter integration, companies can continually optimize their digital experiences in real-time without going back to the desktop to build new variations of creative, enabling customers to extend testing by eliminating high production time and costs.
Open Viewer Platform for Flash SDK to create innovative customer experiences with custom viewers
Companies can achieve flexibility and creativity to extensively customize Scene7 Flash viewers and uniquely brand viewer look-and-feel and interactivity with a new Flash component-based framework. Additionally, reusable performance-optimized components lower the overall cost of viewer development and accelerate custom development.
Video search engine optimization and libraries to maximize discoverability
To improve video discoverability, Scene7 now automatically generates and updates a sitemap/mRSS of the videos for submission to search engines, ensuring that companies are able to maximize the ROI on their video investments. Additionally, companies can create video libraries that consolidate videos in one central location within their site or as a separate microsite, establishing a destination where consumers can go to find valuable video searchable by title, description, keywords, category and related videos.
Posted by Scene7 on April 19, 2011 11:15 AM | Permalink Post a comment (If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.) Name (required)
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Welcome to ShopTalk – an Adobe Scene7 blog featuring "Quick Tips", trends, best practices and more – written by Peter Noel, Sheila Dahlgren and their band of industry experts who live and breathe web, rich media and customer experience. Please 'talk back' as we welcome your feedback and comments. Recent PostsFrom coffee table to mobile tablet – browsing your favorite catalogs just got easierTop 10 Tips for Delivering Rich, Relevant Experiences EverywhereMobile Shopper Insights for 2011Nine easy steps to online video successIs your online experience ready for your mobile shoppers?Be counted and define the trends for 2011Fresh off the Press – New Mobile Consumer Survey!Countdown to the Holidays: 7 Tips to Spread Your Rich Media CheerTwo-Timing? Three-Timing? Serve 'em all with Single-Source ImageryThe Race to Mobilize Accelerates. Are You First, Last or Middle-of-the-pack?Categories360-degree spinAlternative ViewsCustomer ExperienceDynamic ImagingeCatalogeVideoIndustry EventsIndustry TrendsMobileTwitterUncategorizedVisual ConfiguratorWeb-to-PrintZoomArchivesApril 2011March 2011February 2011January 2011December 2010October 2010September 2010August 2010July 2010June 2010May 2010April 2010March 2010February 2010January 2010December 2009November 2009October 2009September 2009July 2009June 2009May 2009April 2009March 2009February 2009January 2009December 2008Links Scene7.com Free Trial Weekly Webinar Free Whitepaper Follow Scene7 on Twitter Subscribe
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